Annex 1 — Annual Salary Budget (continued)
Annex 2 — Annual Budget for Legal and Accounting Services
Legal Entity and Bank Account Support
€20,000
Payment Systems
€20,000
Taxes and Optimization
€30,000
Outsourced Accounting Services
€30,000
Total: €100,000
Annex 3 — Annual Marketing Budget
Annex 4. Annual Hardware and Software Budget
Investor Commentary on IT Budget
All expenses are aimed at creating a stable, secure, and scalable infrastructure.
The budget covers both core office and team operations, as well as key tools for analytics, development, and monitoring, which is critical for a B2B service that sells analytical products to forex brokers.
Annex 5. Annual Loyalty Budget
Investor Commentary on Loyalty Program
The program is aimed at retaining and motivating key employees, enhancing their professional development and well-being, and fostering a strong corporate culture.
This approach increases productivity and reduces the risk of staff turnover, which is critical for a company focused on B2B sales and analytical product development.
2026 Budget Summary
Let's calculate the total budget across all Annexes for Bondah for 2026, based on the provided data. I will convert everything to a single currency to get the total investment amount needed.
Annex 1
Annual Salary Budget
Annex 2
Legal and Accounting
Annex 3
Marketing
Annex 4
Software and Servers
Annex 5
Employee Loyalty
Total Annual Budget 2026
€1,590,000
€802,000 + €100,000 + €420,000 + €148,000 + €120,000 = 1,590,000 €
Investor Comment:
For the first year, approximately €1.590 million is required to cover all expenses for the team, marketing, infrastructure, legal support, and employee loyalty.
The remaining amount of €0.410 million EUR will be allocated for 2027.
Financial Investment Strategy
€2M → distribution according to actual needs for 2026 and 2027:
Salaries and HR(: €802k (35%)
Development, analytics, marketing, sales, and support teams.
Legal Support​:​ €100k (5%)
Company registration, licenses, compliance, and transaction support.
Marketing and Promotion: €420k (21%)
Channels: SEO, social media, SMM, content, influencers, and industry listings.
Software and Hardware: €148k (7%)
Infrastructure for product scaling: servers, licenses, software.
Employee Loyalty Programs:( €120k (6%)
Partner bonuses, customer promotions, retention incentives.
Reserve / 2027 Budget: €512k (26%)
Support growth and scaling: additional marketing funding, hiring and retaining key specialists, new sales channels.
Full cost breakdown available in Budget Details.
Financial Forecast for Main Product
Taking into account Annex 1-5
Pre-money valuation = €8.5M
What makes up the current value of the company:
Developed Products and IP
- Working AI platform generating 4-5M articles/month using 12+ technical analysis methods: €2.5M
- Desktop application with MT5 integration: €800K
- CMS and auxiliary products: €600K
Total development: €3.9M
Founder's Investments
- Actual development costs since 2018: €500K
- Time and expertise (6 years of development): €300K
Total founder's contribution: €800K
Team and Expertise
- Assembled team of 10 experts: €400K
- Accumulated expertise in the FX industry: €300K
Total human capital: €700K
Market Position and Customer Base
- 5 active clients with confirmed demand: €200K
- Unique market position with weaker competitor solutions: €500K
- Access to an €18M SAM market: €300K
Total market assets: €1.0M
Future Potential
- NPV of projected revenues (25% discount): €2.1M
Total €8.5M Pre-money valuation + €2M investment = €10.5M Post-money (19% for €2M)
Valuation Justification: 7 Factors
Why €8.5M pre-money is fair:
- Costs (Replacement Cost) 1.
- Over €500K+ of own funds already invested
- Replicating the product, team, and infrastructure would cost at least as much and take years
- Market Multiples 2.
- Fintech+AI startups at late seed stage are typically valued at: €8–15M
- Our valuation is at the lower end of the market = additional upside
- Traction & ARR Forecast 3.
- Projected ARR €3.24M by 2026
- With 8–12× ARR multiples = €8–12M valuation is typical
- Access to a €75.6M SAM market across B2B and B2C segments
- Investor ROI: €14.1M by end of 5th year
4. Technology and IP
- Unique Fintech+AI solution
- Similar R&D in corporations costs millions
5. Expert Team
- Experience in Fintech, Trading, AI development
- Rebuilding would cost more than the entire €2M round
6. TAM–SAM–SOM Potential
- Market €850M.+, even 1% niche = millions in revenue
- Current €10.5M post-money valuation is highly conservative
7. Equity Structure
- 19% for €2M = balanced distribution
- Significant share for investor + team motivation for Series A, important to retain % for Series A.
2026 Budget Summary
Let's calculate the total budget for all Annexes for Bondah for 2026, based on the provided data. I will convert everything to a single currency to get the total investment amount that needs to be raised.
Annex 1 — Annual Salary Budget (€802k)